ABOUT THE COMPANY
Tony LaPratt, Ultimate Land Management and the Whitetail Boot Camp for the Serious Trophy Deer Hunter. Tony specializes in teaching hunting techniques and land management to produce larger deer. Tony has also been featured in the Pure Michigan add campaign. Tony La Pratt offers some tips for reducing your scent when Whitetail hunting. Scent control is a key component to landing that prize Buck and setting your stand after considering the wind will give you the advantage you need. This short film is produced by Pure Michigan.
Imagination FX was asked to create a new web site and logo to express the brand in a new way. We started with the logo to give the brand a more focused identity. With the design of the site we wanted to give it the look and feel of the outdoors. The design elements where barn wood and trees to reflect the business and lifestyle of the client.
PUTTING IT ALL TOGETHER
The finished project provided a much needed fresh look and a cohesive look and feel. The improved data flow and navigation provide a definite improvement to the navigation and usability.